Why are my Meta ads competing with each other?

Most advice about overlapping ads points at audiences: deduplicate your targeting, consolidate ad sets. That helps with audience overlap, but it does nothing for the more common modern cause, which is creative collapse at the retrieval stage. Andromeda reads the opening of each creative and folds the near-identical ones into a single slot regardless of how you have set up targeting.

So two creatives aimed at completely different audiences can still cannibalise if they share a hook, because retrieval groups them before the auction ever considers who they are for. That is why fixing this means looking at the creatives themselves, which is exactly what Omniscia's clustering does.

Omniscia's Spend Protection runs a wasted-spend analysis built on the same similarity clustering that powers its Andromeda view. Instead of telling you 'your ads might be overlapping', it estimates the budget actually lost to ads cannibalising each other, and points at the specific clusters responsible.

Paired with the Entity ID clusters and the redundancy efficiency figure, you get a complete diagnosis: which ads are colliding, why they collided, and what it is costing you. From there the action is concrete, vary the hooks that pulled a cluster together, or pause the redundant duplicates and reclaim the spend.