use case

Ad creative scoring: a graded verdict on every creative, per platform

the short answer

Ad creative scoring is the practice of grading a creative against the factors that drive performance before you spend on it; Omniscia's Lens scores video and image creatives across six weighted categories, grades each from Excellent down to Critical, and gives per-platform score cards.

Most teams judge a creative on a gut feeling and then let the auction decide, which is an expensive way to learn that a hook was weak. Ad creative scoring moves that judgement upstream: it grades a creative against the factors that actually drive delivery and engagement, so you can fix the weak ones before they spend a cent.

Omniscia's Lens does this for your uploaded video and image creatives. It returns a scored report broken into weighted categories, each graded on a clear scale, plus per-platform cards so you can see where a creative is strong for Meta but weak for TikTok. The output is a verdict you can act on, not a vibe.

6 weighted categoriesLens scores every creative across, graded Excellent to Critical
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Six weighted categories, not one blunt score

A single overall score hides where a creative actually fails. Lens breaks a video creative into weighted categories: Visual Diversity at 20%, Hook Variety at 20%, Angle Coverage at 15%, Format Mix at 15%, Audio Diversity at 10%, Text and CTA Variety at 10%, and Audience Signal Alignment at 10%. The weights reflect what matters most, the hook and visual variety carrying the heaviest load.

Because each category is scored separately, you get a diagnosis, not just a grade. A creative can post a respectable overall number while hiding a Critical weakness in one category, and the breakdown is what lets you fix the specific thing dragging it down.

Grades from Excellent to Critical, per platform

Scores map to grades that read at a glance: Excellent for a score of 9 or above, ranging down to Critical below 3. That band tells you immediately whether a creative is ready to spend behind, needs work, or should be reworked before launch.

Crucially, the same creative is scored per platform, with score cards for Meta, TikTok, YouTube and Google. A format that earns an Excellent on TikTok can grade far lower on Meta, and the per-platform cards stop you from assuming one strong creative is strong everywhere.

frequently asked

What does Omniscia score a creative on?
Lens scores six weighted categories: Visual Diversity (20%), Hook Variety (20%), Angle Coverage (15%), Format Mix (15%), Audio Diversity (10%), Text and CTA Variety (10%) and Audience Signal Alignment (10%) for video.
What do the grades mean?
Scores map to grades from Excellent at 9 or above down to Critical below 3, so you can tell at a glance whether a creative is ready to spend behind or needs reworking.
Does it score per platform?
Yes. Lens gives per-platform score cards for Meta, TikTok, YouTube and Google, because a creative that's strong on one platform can grade much lower on another.
Does scoring a creative cost credits?
Yes, scoring is one of the few credit actions: video analysis costs 10 credits and image analysis costs 5. The dashboards and reports around it are unmetered.

Last updated June 6, 2026

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