how to

How to generate creative briefs from your own winners

the short answer

To generate a creative brief with Omniscia's Forge, mark a campaign closed and Forge produces a data-backed directive grounded in your own winning creatives, routed as scale the winner, pivot or fresh angle, rather than generating free-form text from a blank prompt.

Most AI brief generators start from a blank prompt and a swipe file, which means the brief is only as good as the inspiration you fed it and the assumption that what worked elsewhere works for you. That's a shaky foundation for a brief you're about to spend production budget against.

Omniscia's Forge inverts the model. It generates briefs, called directives, from your own winning creatives, the ones that already performed in your account. The brief is grounded in your real outcomes, not borrowed reference. Here's how to produce one and how to read the route it gives you.

your winnersForge grounds every directive in your own winning creatives
open omniscia →about omniscia

Why a brief from your winners beats a blank prompt

A free-form generator will happily write you a confident brief from nothing, but confidence isn't evidence. Forge only briefs from creatives that have proven they work with your audience, so the directive carries real signal: this hook, this angle, this format actually earned results here.

It's worth being clear about what this means in practice. Forge is not a chat box you prompt from scratch, and it won't invent angles untethered from your data. Briefs are produced when you mark a campaign closed, which is what gives Forge the performance data to ground a directive in.

Reading the route: scale, pivot, or fresh angle

Because Forge knows how the closed campaign performed, it routes the directive rather than handing you a generic template. Scale the winner means something is clearly working and the brief doubles down on it. Pivot means the angle has more to give in an adjacent direction. Fresh angle means the data says it's time for something genuinely new.

The route is the most useful part of the output, because it converts 'the campaign is done' into a concrete next move backed by what just happened. You're not guessing whether to iterate or start over; the directive tells you which, and why.

how it works

  1. 01

    run the campaign

    Let a campaign run so Forge has real performance data on your creatives to work from.

  2. 02

    mark it closed

    Close the campaign in Omniscia; this is the trigger that produces a data-backed directive.

  3. 03

    read the route

    Check whether Forge routed the brief as scale the winner, pivot, or fresh angle, and why.

  4. 04

    produce against it

    Brief production from the directive, then score the new creatives in Lens before you launch.

frequently asked

Is Forge a free-form brief generator?
No. Forge doesn't generate from a blank prompt. It produces data-backed directives from your own winning creatives when you mark a campaign closed, so every brief is grounded in real outcomes.
What triggers a brief?
Marking a campaign closed. That gives Forge the performance data it needs to ground the directive in what actually worked, rather than inventing one on demand.
What are the brief routes?
Forge routes each directive as scale the winner, pivot, or fresh angle, depending on what the closed campaign's data indicates is the right next move.
Does generating a brief cost credits?
No. Forge briefs are unmetered. Credits in Omniscia only cover the AI-heavy analysis actions; dashboards, Forge, Launch and the rest run unmetered.

Last updated June 6, 2026

more on omniscia

ready to try omniscia?

open omniscia →