use case

Competitor ad spy: watch rivals' ads and benchmark against them

the short answer

A competitor ad spy lets you see which ads your rivals are running and infer what's working; Omniscia's Intel does this via the Meta Ad Library, lets you Watch competitors, runs a deep analysis of a single ad for 10 credits, benchmarks your strategy, and reads performance from ad longevity.

Spying on competitor ads is half the job of staying competitive in paid social: knowing which angles your rivals are pushing, which creatives they keep alive, and where your own strategy is exposed. The Meta Ad Library makes this data public, but raw, scrolling it ad by ad is slow and tells you what they're running without telling you what's working.

Omniscia's Intel turns that public data into intelligence. You Watch the competitors you care about, benchmark your approach against theirs, and read which of their creatives are performing, all without the fabricated metrics that make so many spy tools untrustworthy.

10 creditsfor a deep analysis of a single competitor ad
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Watch competitors and benchmark your strategy

Intel's starting point is a Watch list: pick the brands you compete with and keep their live ads from the Meta Ad Library in view. From there you benchmark your strategy against theirs, seeing where your hook and angle mix overlaps with the market and where you're leaving space uncovered.

When a specific competitor ad is worth understanding, not just seeing, you run a deep analysis. That costs 10 credits and breaks the creative down through the same lens Omniscia uses on your own ads, so you learn why it might be working rather than just adding it to a swipe file.

Performance from longevity, not invented numbers

The honest core of Intel is how it reads competitor performance. No tool can see a rival's true ROAS, so Intel infers performance from ad longevity, how long a competitor keeps a creative live. A creative a brand has run for months is almost certainly earning its place; one that disappeared quickly probably wasn't.

This matters because it's a signal you can actually trust. Intel won't show you a made-up competitor ROAS to look impressive; it reads real behaviour and tells you which of a rival's creatives are working, which is a far better foundation for deciding what to test yourself.

frequently asked

Where does Omniscia get competitor ads?
From the Meta Ad Library. Intel lets you Watch specific competitors, keep their live ads in view, and benchmark your strategy against theirs.
How does it know what's working for a competitor?
It infers performance from ad longevity, how long a rival keeps a creative running, rather than inventing a ROAS figure. Long-running ads are almost certainly the ones working.
What does deep analysis of a competitor ad cost?
A deep analysis of a single competitor ad costs 10 credits and breaks the creative down through the same lens Omniscia applies to your own creatives.
Does Intel show synthetic competitor metrics?
No. It deliberately avoids fabricated ROAS. Competitor performance is inferred only from ad longevity, a signal that can actually be observed.

Last updated June 6, 2026

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