Watch, spy, and benchmark
Intel's core loop is the one competitive research needs: pull a competitor's live ads from the Meta Ad Library, add the brands worth following to a Watch list, and benchmark your own strategy against theirs. For a single ad you want to understand deeply, you can run a deep analysis, which costs 10 credits and breaks the creative down rather than just showing it to you.
That deep analysis is the difference between seeing a competitor's ad and understanding why it might be working, the hook, the angle, the structure, read through the same lens Omniscia applies to your own creatives.
Performance inferred from longevity, not invented
The honest part is how Intel handles competitor performance. No external tool can see another brand's real ROAS, so rather than presenting a fabricated number, Intel infers performance from ad longevity, how long a competitor keeps a creative running. An ad a rival has run for months is almost certainly working; one that vanished in a week probably wasn't.
That is a signal you can actually observe and trust, and it is the cleaner foundation for benchmarking. The trade is honesty for false precision: Intel won't hand you a made-up competitor ROAS, but it will tell you, from real behaviour, which of their creatives are earning their keep.
Atria vs. Omniscia Intel
| Atria | Omniscia Intel | |
|---|---|---|
| Core job | Competitor and ad intelligence | Competitor ad intelligence within a full platform |
| Ad source | Competitor ad tracking | Meta Ad Library, with a Watch list |
| Competitor performance | Tool-dependent | Inferred from ad longevity, no synthetic ROAS |
| Deep single-ad analysis | Tool-dependent | Yes, 10 credits, same lens as your own creatives |
| Approx. price | ~$269/mo | From $99/mo Starter |
frequently asked
- How does Omniscia know how competitor ads perform?
- It infers performance from ad longevity, how long a rival keeps a creative running, rather than presenting a synthetic ROAS. An ad running for months is almost certainly working.
- Where does Intel get competitor ads?
- From the Meta Ad Library. You can Watch specific competitors, benchmark your strategy against theirs, and run a deep analysis on a single ad for 10 credits.
- Why not just show a competitor's ROAS?
- Because no external tool can truly see another brand's ROAS. Intel won't fabricate one. It uses ad longevity, a signal it can actually observe, so the benchmark is honest.
- What does a deep analysis cost?
- A deep analysis of a single competitor ad costs 10 credits and breaks the creative down through the same lens Omniscia applies to your own ads.
Last updated June 6, 2026